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Are Intelligent Virtual Assistants Required In The Gaming Industry?

January 20, 2021  •  3 minute read

Does the Gaming industry need ai powered chatbots or intelligent virtual assistants?

The simple answer is Yes!

The gaming industry may not be the pioneer as of now in the adoption of AI agents but this trend has changed since the past year, especially for online gaming. Online Gaming or E-gaming is 24/7, so is the need for providing support for gamers.

Now accessing a game through voice command is no longer a movie fantasy, players can access a game through Alexa, Google Assistant, or Siri, order food while playing a game, recharge their game wallet or talk to a support agent.

The global gaming market was valued at USD 151.55 billion in 2019 and is expected to reach a value of USD 256.97 billion by 2025, registering a CAGR of 9.17% over the forecast period (2020 – 2025) – Mordor Intelligence

One of the biggest examples of this is the MPL, which has taken the country by storm. Players can play 60+ different games like Chess, Fruit Chop, Rummy, Quiz, with other players and win cash prizes. But to play any game and win a cash prize the players need to have a certain amount in their game account.

Players while playing the game or from the website can access the MPL Intelligent Virtual Assistant for wallet recharge, withdrawal, know how to play a game, talk to the agent in case of any issues and even download the application( only for the website).

Let’s deep dive into the use cases of chatbots for the gaming industry.

4 Uses of Chatbot in the Gaming Industry 

1. In-Game Support 

While playing a game, there are many times new updates, feature update notifications, or needing to check game faqs for playing instruction can result in a bad experience. 

When this all can be easily automated via a chatbot. The chatbot can inform the player of the new update, and the player can update the game at their convenience. Or even connect with an agent for any transaction update while playing the game.

2. FAQs Chatbots

Rather than going back to the menu, to check game rules and regulations. The player can just talk to the Intelligent Virtual Assistant, and understand the game rules. And other FAQs that the player may require can be automated in a chat or voice module or both. 

3. Top-up and Withdrawal 

Betting on games like chess, rummy, and games that offer money as a prize is a huge trend right now. Players can update their wallet while playing the game without any hindrance of dropping from the game in between.

And even withdraw any prize that they have won.

4. Data-Driven Campaigns

With the data gathered from the insights of all conversations with the chatbot, the business can run focussed data-driven campaigns for players right from the Intelligent Virtual Assistant platform. 

They can even run conversational ad campaigns to increase the app download

Yellow.ai

Yellow.ai is the world's leading enterprise-grade conversational AI platform that unlocks business potential at scale. It is powered by Dynamic AI Agents to deliver human-like interactions that boost customer satisfaction and increase employee engagement across 35+ voice and text channels and in 135+ languages.
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