By Use Cases
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“Customer” is hereby referred to as an entity that directly engages with Yellow.ai to use our services. “Customer’s End Users” are hereby referred to as end-users who use customer platforms and thus use Yellow.ai services indirectly.
Yellow.ai collects the following types of data:
Personal Data: “Personal Data” is information relating to a specific identified or identifiable person. Generally, Yellow.ai collects two types of Personal Data, Personal Data from Website users, Customers and Personal Data from Customer’s End Users.
Yellow.ai collects several types of information from and about users of our website, including information by which they may be personally identified, such as name, company name, e-mail address, telephone number, or any other identifier by which you may be contacted online or offline.
Yellow.ai collects Personal Data from Customers relating to Customer accounts and management of them. As Customers navigate the Yellow.ai services, we may also collect information through the use of commonly-used information-gathering tools, such as cookies and Web beacons (“Web Site Navigational Information”). Web Site Navigational Information includes standard information from Customer’s Web browsers (such as browser type and browser language), their Internet Protocol (“IP”) address, and the actions they take on the Yellow.ai services (such as the Web pages viewed and the links clicked).
We may use Personal Data from Customers to provide products and/or services to Customers, collect payment for our products and/or services, administer sweepstakes and contests, enhance the operation of the yellow.ai services, improve our marketing and promotional efforts, analyze the use of the yellow.ai services, improve the yellow.ai services, and tailor the experience of Customers in using the yellow.ai services.
Customer’s End User Data
As part of the provision of the yellow.ai service to Customers, yellow.ai collects certain Personal Data and other, Non-Personal Data about Customer’s End Users as determined by the applicable Customer (“Customer’s End User Data”). Yellow.ai does not control or otherwise approve any messages or requests for Customer’s End User Data made by a Customer to a Customer’s End User.
Yellow.ai has no direct relationship to the Customer’s End Users whose Customer’s End User Data it processes and such Customer’s End User who seeks access, or who seeks to correct, amend, or delete inaccurate Customer’s End User Data should direct his or her query to the applicable Customer for removal. Once such Customer requests removal of such applicable Customer’s End User Data, yellow.ai will respond to such request within the agreed SLA during discussions with the customer.
Yellow.ai ’s Customers may electronically submit Customer’s End User Data to yellow.ai. Yellow.ai will not review, share, distribute, or reference any such Customer’s End User Data except as provided in yellow.ai ’s applicable agreement with Customer, or as may be required by applicable law.
Yellow.ai acknowledges that Customer’s End Users have the right to access their Personal Data. If Personal Data pertaining to a Customer’s End User has been submitted to us by a Customer, and a Customer’s End User wishes to exercise any rights it may have to access, correct, amend, or delete such Personal Data, the Customer’s End User should inquire with the Customer directly.
Non-Personal Data: “Non-Personal Data” is information that does not identify a specific person.
Yellow.ai collects several types of information that is about you but individually does not identify you, information comprising communications with you, about your browsing sessions using the Website (Internet activity information), including, but not limited to, browsing history, search history, and information regarding a user’s interaction with the Website and/or geolocation information (based on IP address).
Non-Personal Data from Customers
We use Non-Personal Data to provide products and/or services to Customers, enhance the operation of yellow.ai services, troubleshoot, administer yellow.ai services, analyze trends, gather demographic information, comply with applicable law, and cooperate with law enforcement activities. We may also share this information with our authorized Third-Party Service Providers to measure the overall effectiveness of our products and services.
Non-Personal Data from Customer’s End Users
Yellow.ai ’s Customers may electronically submit Non-Personal Data from Customer’s End Users to Yellow.ai services. Yellow.ai does not review, share, distribute, or reference any such Non-Personal Data except as provided in Yellow.ai ’s applicable agreement with Customer, or as may be required by applicable law. Yellow.ai uses such Non-Personal Data for the purpose of enhancing or providing the Yellow.ai service.
Cookies: To facilitate and customize your experience with the yellow.ai service, we may store cookies on your computer or other similar device through which you access the yellow.ai services. A cookie is a text file containing small amounts of information, which is downloaded to your device when you first visit a website. A cookie helps us keep track of your visits & activities on a website. It asks permission to be stored on your computer. Once you agree, the stored file or the cookie helps analyse web traffic or lets you know when you visit a particular site. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences that are stored on the computer after you agree.
Other Tracking Devices: When you access yellow.ai website, pixel tags and web beacons generate a Non-Personally Identifiable notice of that action. Pixel tags allow us to measure and improve our understanding of visitor traffic and behavior on yellow.ai website, as well as give us a way to measure our promotions and performance. We may also utilize pixel tags and web beacons provided by our marketing partners for the same purposes.
We do not knowingly collect or solicit personal information from anyone under the age of 18. If you are under 18, please do not attempt to register for the services provided by Yellow.ai or send any personal information about yourself to us. If we learn that we have collected personal information from a child under the age of 18 years, we will delete that information as quickly as possible. If you believe that a child under 18 may have provided us personal information, please contact us at [email protected].
We do not sell or share Personal Data or Non-Personal Data related to our Customers’ End Users. We use all such data to strictly provide Services or Websites and its content to you. We will not share Personal Data with other parties except as provided below:
Authorized Third-Party Service Providers: Yellow.ai may provide products and services through third parties. These “Third-Party Service Providers” will need to work on data provided by you for the sake of aiding our services, including analytics, hosting and assistance with technical and administrative aspects of the service (including credit/debit card processing), and for general improvement.
Extraordinary Circumstances: We may also disclose information when we believe it’s necessary to prevent imminent and serious bodily harm to a person; to address fraud, security, or spam; or to protect our rights or property.
We process Personal Data both as a Processor as defined in the General Data Protection Regulation (“GDPR”):
Yellow.ai has a Data Protection Officer (as defined in the GDPR) who is responsible for matters relating to privacy and data protection. Our Data Protection Officer can be reached as follows:
For Customers and Customer’s End Users located in the European Data Region in the European Economic Area (EEA), all processing of Personal Data is performed in accordance with the GDPR.
All data collected by yellow.ai through yellow.ai services will be stored exclusively in secure hosting facilities. Yellow.ai has a data processing agreement in place with its provider, ensuring compliance with the GDPR. All hosting is performed in accordance with the highest security regulations. All transfers of data out of the EEA are done in accordance with the applicable data processing agreement. If you are a Customer located in the EEA, we exclusively store and process Personal Data in the EEA. Customers have the ability to export Personal Data in a manner that transfers such Personal Data to a third country. We will perform such transfers in accordance with Customers’ instructions.
We have policies, procedures, and training in place in respect of data protection, confidentiality, and information security. We regularly review such measures with the objective of ensuring their continuing effectiveness. We take appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure, or destruction of data. Among the measures implemented by us for personal data protection are physical security measures, access control, organizational security measures, and incident management procedures. We constantly evaluate and upgrade the security measures implemented to ensure secure and safe personal data processing. Yellow.ai is ISO 27001:2013 and ISO 27018:2019 certified regarding the security of Information management.
We have adopted reasonable physical, technical and organizational safeguards that substantially mirror the GDPR-required safeguards against accidental, unauthorized, or unlawful destruction, loss, alteration, disclosure, access, use, or processing of Personal Data in our possession.
Access to data that the Customer has provided via yellow.ai services is protected with authentication & access controls. We advise against sharing user credentials with anyone. If a Customer accesses their account via a third-party site or service, there may be additional or different sign-in protections via that third-party site or service. Customers must prevent unauthorized access to their account and the Personal Data that they have provided, including without limitation any applicable Customer’s End User Data, by selecting and protecting their passwords and/or other sign-in mechanisms appropriately and limiting access to their computers, browsers, or mobile devices by signing off after finishing accessing their accounts. Unauthorized entry or use, hardware or software failure, and other factors may compromise the security of user information at any time. In the event that we believe that the security of a Customer’s login credentials may have been compromised, we may seek to notify the Customer of that development.
In addition, the Personal Data that a Customer has provided, including without limitation Customer’s End User Data, resides on secure servers that only selected personnel and contractors have access to. We encrypt certain sensitive information using session encryption initiated by Secure Socket Layer (SSL) or Transport Layer Security (TLS) technology to secure the transmission of Personal Data to us. However, no data transmission can be guaranteed to be 100% secure. As a result, while we employ appropriate and commercially reasonable security measures to protect data and seek to partner with companies that do the same, we cannot guarantee the security of any information transmitted over the internet, and we are not responsible for the actions of any third parties that may receive any such information.
We may disclose or share Non-Personal Data without restriction. For example, we may share Non-Personal Data such as aggregated demographic information (which does not include any Personal Data) or use Third-Party Service Providers to track and analyze Non-Personal Data usage and volume statistical information from our Customers and Customer’s End Users to administer the yellow.ai services. We may also publish this information for promotional purposes. Notwithstanding the foregoing, Customer is the owner of its applicable Customer’s End User Data in the form of Non-Personal Data.
These companies may use Non-Personal Data about your visits and use of yellow.ai services and/or the yellow.ai websites, and visits to other websites or locations in order to provide, through the use of network tags, advertisements about goods and services that may be of interest to you.
If you are a resident of the state of California, USA, California law may provide you with additional rights regarding our use of your personal information. Learn more about your California privacy rights, here.
We may periodically send promotional emails about new products, special offers, or other information which we think might be of interest to you.
If you have opted-in to hear from us, we may seldom contact you by email or phone for sales and research purposes. You can opt out or unsubscribe from hearing from us anytime.
Email: [email protected]
If you have a complaint about our privacy practices, you may submit a complaint to our Data Protection Officer. Our Data Protection Officer and compliance team will evaluate your complaint and may request additional information. Providing sufficient information to understand the facts and circumstances of a complaint are important and necessary to resolve complaints.
For any questions, comments, or complaints related to Information Security, you may contact:
Email: [email protected]