By Use Cases
By Industry
How Spencer’s Retail redefined retail with digital commerce
Founded
1990
Website
Channels
Use Cases
Customer Support, D2C Ordering
Challenge
Meeting the upsurge in consumer demands amidst a pandemic
COVID-19 brought about an unprecedented upsurge in consumer demand amidst great panic for daily essential needs. Spencer’s Retail started looking for solutions to further its unflinching mission to support the nation’s cause and serve millions of households with daily essentials at their doorstep.
Solution: Spencer’s Grocery Assistant
1
Industry-first product
Spencer’s and Yellow.ai joined hands together to build a first of its kind and an industry-first product SGA – ‘Spencer’s grocery assistant’ over WhatsApp. It is an intuitive, AI-powered chatbot that simplifies grocery and daily essentials ordering across 160 Spencer’s stores in the country.
2
Direct-to-consumer commerce channel
Yellow.ai helped Spencer’s Retail to leverage direct-to-consumer commerce, where brands can directly sell to their customers from their web store without third-party retailers.
3
WhatsApp business account
Yellow.ai enabled Spencer’s to connect with their vast base of customers on WhatsApp chatbot with their verified WhatsApp Business Account. Whether it is to send notifications or to engage in a conversation, WhatsApp chatbot became the ubiquitous conversational tool.
Impact
FASTEST GO-LIVE
0
Days to build the Spencer’s Grocery Assistant
EFFECTIVE SELF SERVE
0
M+Consumer messages sent
VOLUME HANDLING
0
K+Concurrent conversations handled every second
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