Automated text messages provide an opportunity for businesses to send text messages to consumers, patrons and clients automatically. Using an appropriate platform, these text messages can be programmed to be shared a few days before a major event or some other occasion, so customers get to know about it at the right time.

Automated text messages can be used to achieve many objectives. They are an instrument to engage customers, share relevant promotion details at the right time and urge them to write reviews.

Using appropriate tools, they can be tailored for product delivery, appointments, customer follow-up and lead conversion to gain more business, schedule more appointments, generate more leads and make sure that customers always return for more.

Don’t keep clients waiting for a reply. Get back to them promptly with automated text messages
Request Demo

What is an automated text?

Automated texts are the automatic initiation of text messages to people or a category of people with minimum manual interference. Sending automated text messages for the purpose of marketing has become enormously popular with several brands as it enables them to engage with their audience at a personal level and on a large scale.

Automated texts save time and boost efficiency when you hand over tedious tasks such as sending responses to a software. Automation eventually produces a superior experience overall for your customers and when a customer gets a response instantly, they are more likely to engage.

Your customers and employees want practicality and convenience. With manual texting, there is a likelihood of messages falling through the cracks and employees face difficulties sending details of promotional campaigns and scheduling appointments. These are things they should not have to spend time on. With automated text messaging, your customers enjoy unmatched convenience, with the message reaching them where they wish to be reached.

Automated texts also save your employees precious time. If you have the right solution, automated texts will enhance organizational efficiency by answering FAQs and directing customers to people who can respond to their queries.

Yellow.ai’s automated text messaging service presents multiple alternatives to connect to your audience. Whether it is straightforward scheduling or the extremely complex recurrent text and event-prompted messaging, we offer the simplicity to put your marketing efforts on autopilot.

Here are a few examples of automated text message templates:

1. Abandoned cart

Hi {Name}, you have several items in your shopping cart. Don’t forget to complete the purchase. Make the payment in the next one hour to ensure delivery by Sunday!

2. Out of office

Hey {Name}. We are not at work currently and will be back soon. Our business hours are Monday to Friday, 9 am – 5 pm.

3. Schedule a meeting

Hello {Name}. Choose a time as per your convenience to schedule a meeting: [LINK]

Automated text messages for business- Why is it an important marketing tool?

Automated text messaging is not just an expedient way to chat with your customers. It is also a potent mobile marketing tool. Here are the major benefits of using automated text messaging:

1. Saves time

Automated text messages reach your leads faster, solve more customer questions and get rid of monotonous communication tasks.

2. Affordable

Small business owners, especially, can gain from automated text messaging as it is affordable. Sending an automated text message is a lot cheaper than putting up a full ad in front of a prospect. Prices vary, but there are platforms such as Yellow.ai that allow your business to send text messages at a very nominal rate.

3. Enhances customer engagement

The customers on your automated text messaging list are keen partakers in your marketing campaign and they are almost certain to read your message immediately after you send it. Automated text messaging may not help promote your campaign in front of a large audience as some of the other forms of marketing, but by sending your message to customers who are interested, you will get them to read those messages instantly and boost engagement.

4. Allows customers to opt-in or opt-out

Automated text messaging allows people to opt-in or opt-out. That means that your audience has to sign up to obtain messages about promotions and deals. This ensures that the customers who get automated text are heavily invested in your brand, or else, they would not have signed up and you will not waste your money or time bothering customers who are not keen on knowing more.

5. Deliver a superior experience

Automated text messaging allows you to be there for your customers through thoughtful messages and offers on-demand responses when they need it most.

6. Seamlessly integrates with other marketing channels

Text marketing combines seamlessly with other marketing software. These integrations can help you make the best of your other marketing strategies.

7. Build customer loyalty

Automated texting makes you available to your customers at any hour, but it is also favoured by customers and builds loyalty.

8. It reaches a broad demographic

Almost everyone has a mobile device these days, so text messaging casts a larger net and resembles email marketing, but is more potent than emails.

How are businesses and organizations using text message automation?

Automated text messages for businesses are used in the following ways:

1.Automated invoice and payment reminders

Automation and instructive calls to action help businesses automate the messaging and make the invoice collection process agile. CTAs in automated messages indicate to customers how to eliminate confusion.

2. Keeping customers engaged and developing brand loyalty

Businesses use automated texts to send transactional messages. In addition to promotional messages, automation is also used to share informational messages. These messages are meant to send pertinent information to customers at the appropriate time.

3. Automated appointment reminders

If a business is using several methods of communication to remind people, then they should also think of considering staggered reminders. By doing so, they’ll be treating reminders like a campaign.

4. Automating sales outreach across channels

Automated text messages help salespeople as they generate new ways to interact with leads and prospects. A text message is a robust tool that keeps deals moving forward. For instance, sharing product promotions and scheduling meetings.

  1. Schedule automated texts to be sent at designated times such as during working hours.
  2. Inclusion of links that permit recipients to plan a meeting.
  3. Be persistent in your messaging to develop a rapport with the recipients.
  4. Keep messages concise and to the point.
  5. Provide a clear call to action.
5. Creating an impactful campaign through personalized SMS marketing

Many businesses have started automating their text messaging with planned campaigns. These are automated rejoinder messages that are shared on pre-defined prompts. For example, sharing a blog post or a piece of content as soon as it is published and scheduling new product announcements. For example, start by delivering a compelling content offer and send them relevant content. Insert visual media and eventually, include a CTA.

6. Automated review campaigns

Texting is effective in sending a link to Google Reviews and you just have to include your Google Review short link in the text.

How to set up an automated text response?

Automated text message responses can be set up in a jiffy. Based on your provider for the text marketing software, the step-by-step directions for setting up an automated text varies. An automated message will normally be a 160-character automated text response that you can turn on or off.

You also have the option of scheduling your auto-replies ahead to deliver at a particular time for a ‘set it and forget it’ solution. The message will get triggered automatically in response to an incoming text while the away message is turned on.

How to send auto-response text or auto reply text?

There are multiple ways to send automatic text messages. Here are some of the common methods used:

1. Autoresponders

“Auto Replies” or autoresponders are the easiest and most popular text automation tool that simply involves sending an automated text message to a person when they send across a distinct keyword to a phone number or a short code. They can be easily customized and are sent as soon as a keyword is texted. Autoresponders are often used to verify subscriptions to marketing programs.

2. Recurring text messages

Recurring texts or “repeating messages,” are auto-response text shared automatically in a periodic manner. Recurring messages let you identify a specific time for the message to be shared. Moreover, you can also wish to have it sent forward again in the future.

3. Automated workflows

Workflows are sequences that subscribers can go through that build a personalized experience. Automated workflows allow you to send auto text messages and tailor the whole experience according to individual behavior.

4. Scheduled text messages

It is an easy way to make full use of text automation. While composing a text, you have the choice to send it immediately, sometime later, or at regular intervals. If you choose to send it, you will be given options to identify a date and time at which you want the message to be shared. There is also an option to choose a time zone for the messages to be sent.

5. SMS drip messages

Drip messages are texts that are shared automatically at periodic intervals once people subscribe to a text marketing campaign. This approach allows you to link several messages one after the other to build a series of automated text messages that are sent days, weeks, or even years after people subscribe.

6. Abandoned cart SMS

Owners of online stores have often faced the problem of customers abandoning shopping carts which leads to huge wastage of revenue. People fill up their shopping carts with products, begin the process of checkout and then get sidetracked and do not finish their purchase. Text messaging is one way to re-engage the lost customers, take them back to the website and push them to complete their purchase.

How can Yellow.ai assist you with text message automation?

Yellow.ai’s text automation solution is a one-of-a-kind suite that supports businesses to meet their customers on their favorite channel by dynamically integrating text messages with the current system to send out alerts and order confirmations directly.

Our solution delivers a scalable, cost-effective automation solution for businesses, ranging from SMEs to large conglomerates. Our text automation solution offers unparalleled functionality for the production of scheduled or real-time text messages on platforms such as Google Business Messages, Apple Business Chat, WhatsApp Business API among others.

Yellow.ai’s text automation solution can be integrated with several applications and is extensively used in industries such as education, finance & insurance, emergency services, housing, healthcare, law, logistics and distribution.

Frequently Asked Questions

1. How to send an automated text on WhatsApp?

To send an automated text on WhatsApp, you will have to take the following steps:

Step-1 Go to Settings:

Open the WhatsApp Business and tap on the three dots in the upper right corner of the chat window. Tap on Settings – Business Settings – Away message.

Step-2 Click on ‘Send Away Message’:

Turn on the toggle button next to ‘Send away message’.

Step-3 Edit Your Away Message:

Tap on the message and enter the away message that you wish to send to your customers and then tap ‘Ok’.

Step-4 Schedule Your Away Message:

You can configure the time of your away message.

2. What is the format for automated text messages for business?

Automated text message refers to messages being automatically triggered based on conditions that are set up in advance. These conditions can be set up to be as straightforward or as intricate as you wish. Some of the common formats include opt-in text campaigns, text for delivery and pick-up, reminders, confirmations & updates, after-hours and out-of-office automated text and customer support surveys and solicited reviews.

3. Is there any app that automatically sends text?

AutoSender app makes use of a cloud service to process and store auto-sent and received texts to contacts.

4. How do I use Autosender?

Autoresponders or auto senders are the easiest and most popular text automation tool that involves sending an automated text message to a person when they text a distinct keyword to a phone number or a short code. They can be easily customized and are sent out as soon as the keyword is entered.

Deploy intelligent chatbots to assist your customers round the clock
Request Demo
Build your first Dynamic AI Agent in under 10 clicks