By Use Cases
By Industry
Optimizing Chatbots For Better Customer Outcomes
Will McKeon-White
Analyst, Forrester
Tara Jana (TJ)
Analyst, Forrester
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About the Webinar
- Organizations are incorporating conversational AI into their customer experience (CX) journey in order to create more personalized and seamless experiences. In fact, a recent Forrester report found that 74% of customers prefer brand interactions that combine both AI and human assistance. Conversational AI can also help with providing insights into customer behavior and preferences, allowing brands to deliver more targeted communications and services. The end result? Transformational customer experience for both the brand and the consumer
- This is the only conversation you need to hear to gain insights today and champion customer engagement strategies in the years to come and beyond.
About Speakers
Will McKeon-White
Analyst, Forrester
Will works as an analyst on Forrester’s infrastructure and operations (I&O) team, focusing on modern service delivery. His research helps enterprises understand and capitalize on advances in processes and technologies for more effective IT and business service delivery, including enterprise service management (ESM) and IT service management (ITSM) and the use of ChatOps and chatbot capabilities to facilitate better help desk and employee support, incident resolution, and IT team effectiveness.
Tara Jana (TJ)
VP of Product Marketing, Yellow.ai
Tara Jana (TJ) is an entrepreneurial spirited Database, SaaS, AI and ML product marketing leader focused on enabling high-growth organizations to scale. He has helped organizations with envisioning, developing and operationalizing innovative solutions with AI and machine learning (ML) adoption – by moving from data-driven insight to foresight.
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