Unleash endless possibilities with YellowG, the industry’s first generative AI-powered platform!

All Success Stories

How Spencer’s Retail redefined retail with digital commerce

Founded

1990

Channels

WhatsApp

Use Cases

Customer Support, D2C Ordering

Challenge


Meeting the upsurge in consumer demands amidst a pandemic

COVID-19 brought about an unprecedented upsurge in consumer demand amidst great panic for daily essential needs. Spencer’s Retail started looking for solutions to further its unflinching mission to support the nation’s cause and serve millions of households with daily essentials at their doorstep.

Solution: Spencer’s Grocery Assistant


1

Industry-first product

Spencer’s and Yellow.ai joined hands together to build a first of its kind and an industry-first product SGA – ‘Spencer’s grocery assistant’ over WhatsApp. It is an intuitive, AI-powered chatbot that simplifies grocery and daily essentials ordering across 160 Spencer’s stores in the country.

2

Direct-to-consumer commerce channel

Yellow.ai helped Spencer’s Retail to leverage direct-to-consumer commerce, where brands can directly sell to their customers from their web store without third-party retailers.

3

WhatsApp business account

Yellow.ai enabled Spencer’s to connect with their vast base of customers on WhatsApp chatbot with their verified WhatsApp Business Account. Whether it is to send notifications or to engage in a conversation, WhatsApp chatbot became the ubiquitous conversational tool.

Impact


FASTEST GO-LIVE

0

Days to build the Spencer’s Grocery Assistant

EFFECTIVE SELF SERVE

0

M+

Consumer messages sent

VOLUME HANDLING

0

K+

Concurrent conversations handled every second

We've been called gamechangers for a reason.

The most trusted & award-winning AI platform out there.
This site is registered on wpml.org as a development site.