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Automating Customer Engagement On Viber Business – Everything A Brand Needs To Know

September 29, 2022  •  4 minute read

Viber Business is one of the fastest growing messaging channels making it a perfect channel for leveling up the brand’s customer engagement programs

With 1 billion+ user on Viber worldwide, this is worthy of a platform for brands to engage with their customers.

What is Viber Business?

With Viber seeing an increasing user base on its messaging app, comes huge potential for the brands to interact with their customers on the Viber app. 

Viber is seeing phenomenal growth in South East Asian countries such as the Philippines and Myanmar apart from Europe. In the Philippines alone, Viber is seeing daily active users of 9.1M.

With brands showing interest, Viber introduced the ‘Viber for business’ feature. Viber Business is the official, verified account offered by Rakuten Viber. Viber business shall act as the official, authentic account of the brands on Viber.

Reasons to sign up for Viber Business

  1. Instant messaging
    With users preferring to chat instantly with the brands, Viber Business is a solid platform for user interaction.
  2. Verified account
    Brands can set up a verified account establishing a sense of confidence among their customers. 
  3. High open rates
    Viber app sees high open rates.
  4. Automation
    NLP-based conversations can be automated for significant use-cases like e-commerce buying & engaging with customers proactively.

Industry agnostic enabled by Viber business

Viber Business is very suitable for medium-large sized corporations and global brands across industries such as Retail, E-commerce, Banking, Logistics, FMCG, Healthcare, Govt orgs, Utility, and Telecom.

Attracting & interacting with customers made easy with Viber

Yellow.ai is an official partner of Viber Business helping retail, FMCG & E-commerce enterprises to automate and scale their customer engagement initiatives. Allowing customers to – 

  1. Attract the consumers with personalized messages
  2. Engage with customers to deliver a delightful and frictionless buying experience
  3. Collect customer feedback on the products & services
  4. Keep consumers updated with transactions and order history

Personalizing offers with promotional messages

Yellow.ai’s powerful user management can help in creating high-context audience segments. This coupled with Viber Business’s rich messages can help send engaging and personalized promotional content that nudges consumers to take the right action.

New offers

Automating customer engagement on Viber Business

Cart recovery push

Automating customer engagement on Viber Business

Keeping users updated with transactional info

With communications getting lost in between SPAMs on email and SMS, automating the entire buying journey on Viber business allows brands to keep their customers updated on their recent transactions and order details thereby reducing the number of repetitive customer support calls/queries.

Verification codes

Automating customer engagement on Viber Business

Delivery updates

Automating customer engagement on Viber Business

Building a loyal customer base

Delivering exceptional customer experience throughout the journey – from purchase to post-sales service – is more important than ever for brands to build strong customer relationships that’s value driven. 

Collect feedback

Automating customer engagement on Viber Business

Running loyalty programs

Automating customer engagement on Viber Business


One platform to design and launch hyper-personalized campaigns

Yellow.ai’s conversational marketing automation allows brands to leverage the power of customer data to build hyper-targeted segments. 

Learn more on how yellow enables marketers to launch highly engaging campaigns with Unified user profiles. 
Moreover, marketers can use yellow.ai’s user-friendly template creation panel to create hyper-personalized messaging with rich-media content.

Automating customer engagement on Viber Business

Summing up

Viber is witnessing a huge increase in its user base. This is a huge opportunity for the brands to interact with a massive pool of customers on the Viber app. Combining Yellow.ai with Viber can help you deliver a seamless and integrated customer experience for higher customer satisfaction. 

Launch your brand on Viber Business

Would you like to see Viber Business in action? Contact us

Yellow.ai

Yellow.ai is the world's leading enterprise-grade conversational AI platform that unlocks business potential at scale. It is powered by Dynamic AI Agents to deliver human-like interactions that boost customer satisfaction and increase employee engagement across 35+ voice and text channels and in 135+ languages.
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