We’re excited to unveil our new brand identity that better reflects our vision of delivering autonomous, human-like interactions for customers and employees. It goes beyond surface-level aesthetics and aims to establish a deeper connection with you, our users. It underscores our dedication to spearheading innovation and providing solutions that propel enterprise growth. This commitment is further exemplified by the introduction of our generative AI-driven Dynamic Automation Platform (DAP).
So, let’s unravel the why, how, and what behind the new Yellow.ai brand identity.
Why the name Yellow.ai, you ask?
The name draws inspiration from the iconic Yellow Pages, synonymous with connection and information. But the choice of name extends beyond the books. It not only pays homage to our roots, but also represents the fundamental qualities of warmth, happiness, and optimism that are crucial in creating memorable customer and employee experiences.
The name also puts a spotlight on the core of our product – AI. Our generative AI-powered DAP, is driving outstanding results for enterprises across our Conversational Service Cloud, Conversational Commerce Cloud, and Conversational EX Cloud product suites.
Our brand promise
Founded by three friends sharing a common frustration with customer support, we first started in 2016 as Yellow Messenger. Fast forward to today, where we work with over 1100 global enterprises and have had our fair share of eureka moments. One of those is the realization that both customers and employees desire conversations that are worth remembering. They want to have conversations that leave them smiling and satisfied.
You know how when someone raves about a brand’s customer service, it sticks with you? Or when a new employee posts on LinkedIn about the amazing screening and on-boarding experience they had with a company? These are the kind of memorable experiences we’re trying to create with our generative AI-powered solutions. Because these happy customers and employees become your champions, who constantly cheer for you.
And that’s why our promise is to deliver “Memorable conversations, everytime”
The new tagline captures our commitment to delivering exceptional, engaging, and autonomous experiences through the power of AI-driven conversations. The rationale behind this tagline is threefold:
- Customer Centricity: Yellow.ai’s advanced generative AI technology understands customer inquiries, providing accurate and empathetic human-like responses. This ensures each conversation is engaging and leaves a lasting positive impression on customers, fostering loyalty.
- Employee Empowerment: Yellow.ai streamlines workplace processes by automating routine tasks, freeing up time for employees to engage in more meaningful, complex interactions with customers and colleagues. This enhances their work experience, making it more fulfilling and memorable, ultimately promoting employee retention.
- Consistency and Reliability: We take our commitment to exceptional conversational experiences seriously. That’s why we emphasize the word ‘everytime’ in our tagline – we believe that every conversation matters. With presence in over 85 countries, Yellow.ai enables round-the-clock support that spans languages, channels, time zones, and geographies.
Simply put, we live by our tagline: ‘Memorable conversations, every time.” It’s not just a catchy phrase; it’s our promise to you. We strive everyday to make sure that you, your customers, and your employees are heard and valued.
A refined icon
Our logo says it all. The speech bubble represents our expertise in conversational AI – we enable conversations on more than 35 text and voice channels, in over 135 languages. The slanted column is all about our commitment to innovation, and our focus on providing bleeding edge generative AI-powered solutions to automate customer and employee experiences. Together these two elements construct a simple yet recognizable letter ‘Y’. And of course, the golden yellow color symbolizes the warmth and optimism that we bring to every conversation.
In summary, our logo is more than just a design – it’s a reflection of the 2 billion+ conversations we facilitate every quarter, all across the globe.
Golden yellow : The color of happiness
Our new brand colors reiterate the story of who we are and what we stand for at Yellow.ai. The warm yellow hue represents our unwavering commitment to delivering memorable, delightful conversations. It’s a symbol of our human-centric approach to AI-powered conversations.Meanwhile, the modern, enterprise-focused shades of purple convey our expertise and sophistication as a trusted automation partner for large enterprises. We’ve also incorporated neutral colors like black, gray, and white into our brand palette. They help balance out the vibrancy of our yellow and purple hues, creating a cohesive and harmonious visual identity.
Together, these colors create a powerful visual identity that evokes feelings of trust and reliability. They convey how far we’ve come in the last seven years, and how we envision our future of continued evolution to better serve enterprises around the world.
The typography: Founders Grotesk, a timeless classic
The choice of Founders Grotesk as our typography is a deliberate nod to the timeless elegance and clarity that this font embodies. Its clean lines and modern aesthetic reflect our commitment to delivering clear and concise communication, while seamlessly blending innovation with the traditional touch of human-like conversations.
Tone of voice
Our tone of voice is designed to embody rationality, simplicity, and inspiration, conveying a sense of maturity that we bring with our expertise. We believe in using language that brings out curiosity and appeals to both the logical and emotional side of our audience, whether they are businesses or end-users
Genuine and inclusive photography
Our storytelling is visually-driven, translating complex subjects into engaging and appealing visuals. All our assets are created with a global mindset aligned with our diversity and inclusion principles. Our brand imagery consists of a clean, uncluttered, expressive, and natural photography.
The road ahead: Generating a world of possibilities!
In tandem with the launch of our generative AI-powered DAP, our rebranding is more than just a visual update. It is a celebration of our dedication to crafting memorable conversations with every interaction. It is a celebration of our customers, our partners, our investors and our Yellow tribe. It is a homage to our past and a harbinger of our future.
As we embark on this exciting journey, we invite you to join us and experience the sights, sounds, and emotions of our rebrand by watching our captivating film.
Together, let’s redefine the future with memorable conversations that accelerate enterprise growth. Explore our new generative AI-powered Dynamic Automation Platform today!