Heads Up for Tails scales online business and increases revenue amidst a global pandemic

Learn how yellow.ai enabled one of the most popular pet retail stores in India to connect the right customers to the right products, improving CX by leaps and bounds

Use case:

Place order, Track Order, Live Agent and FAQs

Channels:

WhatsApp

Integration:

Shopify

HUFT OR Heads up for Tails Foundation was laid by Rashi Narang in 2008 in a small room of her house in Delhi. The startup has 30 stores pan-India at present and a few special pet spas as well! Its products include comfy, and customized dog beds, chic collars, and leashes, fashionable dog apparel, accessories for pets and pet lovers, and obviously pet food.

Founded

Founded

2008

Industry

Industry

Retail

Company size

Company size

500+

Challenge


Difficulty in driving sales and increasing revenue from physical stores due to the pandemic


During the pandemic many stores and businesses were seen closing down, HUFT was not far from being affected. HUFT’s loyal customers found it difficult to come to the store and buy the pet treats and toys they had the most trust in. The business saw a decline in sales even after having a huge loyal customer base and up to 3000 categories of merchandise on their Shopify website.

Solution


01.

Poppins – The Intelligent Virtual Assistant

yellow.ai built Poppins, an intelligent virtual assistant integrated with WhatsApp Business API. The virtual assistant enabled seamless customer service and allowed accurate and satisfactory query resolution.

02.

Shopify Integration

Poppins is also integrated with Shopify to help customers browse through the merchandise, buy the product, and track their orders.

03.

SKU Management

HUFT merchandise is organized efficiently for ease of access and exploration by enabling a filter model in the bot. The management of products has made it faster and easier for employees to pull records.

Impact


0

K+

Revenue brought in within two weeks

0

/7

Available customer support

0

K+

Messages handled by the bot in few weeks

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