Bajaj Finserv scales in revenue and CX with Yellow.ai

Learn how yellow.ai helped Bajaj Finserv offer superior CX with Blu – a multilingual bot, and helped increase revenue by many folds.

Use case:

Customer Support, Engagement & Commerce

Channels:

Website, PWA, WhatsaApp, Alexa & Google

Integration:

Salesforce

Bajaj finserv is one of the fastest growing financial institutions with over 20k employees, spread over 1400 locations. The Company has a revenue of $7.6 billion with a base of 43 million customers.

Founded

Founded

2007

Industry

Industry

Finance

Company size

Company size

29,000+

Challenge


Differentiating in the highly competitive market


India’s financial market is a highly competitive and cluttered market. To differentiate itself from the herd, Bajaj Finserv needed a solution that would help them offer superior Customer experience whilst keeping the cost under control.

Solution


01.

Multilingual Virtual Assistant

yellow.ai built a multilingual Virtual Assistant, BLU, which was deployed on 5 channels to help users across the customer lifecycle. The bot solves user queries, sells financial solutions and has become an integral part of web sales and services for Bajaj. In 2020 alone, it accounted for over $100M in sales.

02.

Smart Integrations

Blu had smooth integrations with Bajaj Finserv’s existing CRM & billing systems which enabled seamless operations without the team having to learn to work with something new. Blu was designed to blend into Bajaj Finserv’s existing tool and app ecosystems and function as an unified team.

03.

Voice Bot Services

Voice Bot services were deployed to further better customer servicing and renewal services. yellow.ai’s best in tech Voice assistants helped Bajaj services streamline conversations and foster relationships with customers, at scale.

Impact


0

Mn

Conversations handled so far

$

0

Mn

Saved over the last one year

0

%

Bot Accuracy

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