By Use Cases
By Industry
Bajaj Finserv scales in revenue and CX with Yellow.ai
Founded
2007
Website
Channels
Website, PWA, WhatsaApp, Alexa & Google
Use Cases
Customer Support, Engagement & Commerce
Challenge
Differentiating in the highly competitive market
India’s financial market is a highly competitive and cluttered market. To differentiate itself from the herd, Bajaj Finserv needed a solution that would help them offer superior Customer experience whilst keeping the cost under control.
Solution: Multilingual Virtual Assistant – BLU
1
Omnichannel solution
Yellow.ai built a multilingual Virtual Assistant, BLU, which was deployed on 5 channels to help users across the customer lifecycle. The bot solves user queries, sells financial solutions and has become an integral part of web sales and services for Bajaj. In 2020 alone, it accounted for over $100M in sales.
2
Smart integrations
Blu had smooth integrations with Bajaj Finserv’s existing CRM & billing systems which enabled seamless operations without the team having to learn to work with something new. Blu was designed to blend into Bajaj Finserv’s existing tool and app ecosystems and function as an unified team.
3
Voice Bot services
Voice Bot services were deployed to further better customer servicing and renewal services. yellow.ai’s best in tech Voice assistants helped Bajaj services streamline conversations and foster relationships with customers, at scale.
Impact
VOLUME HANDLING
0
MnConversations handled so far
COST SAVINGS
$
0
MnSaved over the last one year
HIGH ACCURACY
0
%Bot Accuracy
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