Bajaj Finserv scales in revenue and CX with Yellow.ai

Founded

2007

Website

www.bajajfinserv.in

Channels

Website, PWA, WhatsaApp, Alexa & Google

Use Cases

Customer Support, Engagement & Commerce

Challenge

Solution

Impact

Challenge

Differentiating in the highly competitive market

India’s financial market is a highly competitive and cluttered market. To differentiate itself from the herd, Bajaj Finserv needed a solution that would help them offer superior Customer experience whilst keeping the cost under control.

Solution: Multilingual Virtual Assistant – BLU

Omnichannel solution

Yellow.ai built a multilingual Virtual Assistant, BLU, which was deployed on 5 channels to help users across the customer lifecycle. The bot solves user queries, sells financial solutions and has become an integral part of web sales and services for Bajaj. In 2020 alone, it accounted for over $100M in sales.

Smart integrations

Blu had smooth integrations with Bajaj Finserv’s existing CRM & billing systems which enabled seamless operations without the team having to learn to work with something new. Blu was designed to blend into Bajaj Finserv’s existing tool and app ecosystems and function as an unified team.

Voice Bot services

Voice Bot services were deployed to further better customer servicing and renewal services. yellow.ai’s best in tech Voice assistants helped Bajaj services streamline conversations and foster relationships with customers, at scale.