India’s Largest Paint Manufacturer Cuts Down Critical Call Volume and Improves User Engagement

Learn how helped the largest paint manufacturing company to effectively communicate with dealers and reduced demand customer support’s bandwidth

Use case:

Distributor handling, Internal Order management, HR


WhatsApp, PWA, Website




Delivering an effective way of providing business critical information

A distribution channel is a chain of businesses or intermediaries through which a good or service passes until it reaches the final buyer or the end consumer. Distribution channels can include wholesalers, retailers, distributors, and even the Internet. Asian Paints needed a way to automate the service desk while improving customer experience and scaling to more channels.



On-Demand Service Bot designed an On-demand service bot to respond to distributor queries across India in multiple languages, anytime, anywhere


Multilingual Capabilities

Consumers can chat with the On-demand service bot in over 55 Languages. Considering the coverage this giant paint manufacturing company has in the Indian market, languages one will mostly be interacting with the Digital Assistant are English, Hindi, Bangla, Punjabi, Telugu, Marathi, Tamil, Urdu, Gujarati, Kannada and Malayalam.


On-Demand Information

Thieir dealers can now see their past orders, track their ongoing orders and check on their invoice status by simply saying a Hi on WhatsApp. This has helped company achieve quick resolutions, along with a smooth Customer Experience.




Reduction in critical call volume



Languages enabled on the bot



Available support for dealers

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