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How AI helped Aditya Birla Fashion and Retail enrich employee experience




MS Teams, PWA

Use Cases

Employee Support


Supporting employees and resolving queries remotely with a quick turn around time

ABFRL embarked on the mission to create delightful and seamless employee experiences within its teams in 2020 when the entire world adopted a remote working style. It became extremely challenging for HR associates to solve employee queries across different internal departments. Following its vision of providing delightful customer experiences, ABRFL continued to do so for its employees. The way they wanted to do that is by empowering employees with access to information and resources instantaneously and on-demand.

Solution: Zoe-the HR Bot


Employees’ go-to buddy

ABFRL partnered with, to deploy a Dynamic AI agent (Zoe) on their internal communication channels. This enabled employees to self-serve their queries and stay up-to-date with organization-wide policies and processes. From answering queries and providing information instantly to responding to payslip requests and reimbursement queries, Zoe helps employees at every step.


Personalization at scale

Zoe has simplified several aspects of the day-to-day working for an employee by seamlessly performing the most common tasks, such as setting up team meetings or one-on-one with peers. The AI-driven virtual assistant helps save time for HR team and employees. Highly contextualised and personalized conversations enabled by Zoe, with better understanding of employee intent, lead to enriched employee experience.


Enhanced Engamenet




Employees have engaged with Zoe for over a year

Resources saved



Man-hours saved over a year

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