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Service Level Agreement

The Support and SLA Policy, including any attachments or additional terms referenced herein (together, the “Policy“), is part of and subject to the licensing agreement applicable to Software (the “Agreement”). The Policy may be regularly updated by yellow.ai. References to websites hereunder include references to successor websites.


1. Defined Terms: Capitalized terms have the meaning prescribed in the Order Form and MSA unless otherwise defined hereunder.

2. 24/7: means twenty-four hours a day, seven days a week, excluding January 1 in the relevant time zone where the yellow.ai support center is located.

3. Business Day: means a daily 9-hour timeframe, from Monday to Friday and excluding public holidays,

(a) For US East Coast: Between 12:30 PM – 9:30 PM GMT

(b) For US West Coast: Between 4:00 PM – 1:00 AM GMT

(c) For other Customers: Between 9:00 AM – 6:00 PM, in the time zone where the relevant yellow.ai support centre is located

4. Customer: means an entity executing an Agreement with yellow.ai.

5. Documentation: means the official documentation for Software published by yellow.ai on its website

6. Hosted Software: This Means Software hosted by yellow.ai (whether on its infrastructure or by using third-party cloud providers) and provided as a service to the Customer

7. Incident: This means the failure of the Software function as outlined in the applicable Documentation

8. Scheduled Maintenance: This means the period of time reserved by yellow.ai to apply fixes and updates to its hosted services on a regular schedule.

9. Service Requests: This means a request from the Customer that does not meet the criteria for an Incident, and that is limited to information or advice on Software use instructions, activation, and licensing

10. Change Request: This means a request to make a change in the business logic of existing deployment (code or configuration) which may or may not cause the service disruption

11. Software: This Means software products developed and released by yellow.ai for general availability and licensed to the Customer against payment of licensing fees under an Agreement, as identified on the purchasing orders accepted by yellow.ai

12. Case: This means the formal vehicle used by yellow.ai to receive Incident claims and Service Requests, through the yellow.ai Online Case Portal

13. Uptime: This means the level of availability of a Hosted Software consisting of the number of minutes in a calendar month, when the hosted service is both reachable and actively serving requests, minus any Scheduled Downtime, divided by the total minutes in that calendar month

Support Overview


First Line Support. Before submitting a Case, a customer will perform first-line support by themselves, investigating any connectivity, access permission, database provisioning or security issues related to its systems, networks or applications interacting with the Software.

YM Support terms and conditions

Yellow.ai support team responds to Incidents under the Support plans described in Section 9 (Support Plans) below.

Standard Support:

Yellow.ai provides Standard Support to all Customers purchasing licenses to Software components under an Agreement.

Support Schedule and Centers:

Except as otherwise provided in this Policy, yellow.ai will provide support solely on Business Days specified under the Support plan and through its support centres located in Bangalore, India, which may be changed at Yellow.ai’s reasonable discretion.

Supported Software:

Yellow.ai will provide support for Software during the applicable License Term and is subject to receiving the corresponding Fees, as applicable. Software features released under “production preview” or “limited availability” (or similar designation) will only receive Standard Support and only until a generally available version is released.

Fixes and Updates:

If in relation to an Incident, a permanent fix is not feasible, yellow.ai may provide a workaround as a temporary solution to restore the use of the Software.

Software updates that require substantial development or quality assurance work will be applied or delivered by yellow.ai at its discretion.

Priority Definition

Priority Level Incidents

Support first response times will depend on the priority level of the Incident, as assessed by the Customer, and confirmed by yellow.ai. Priority levels (“Priority Levels”) are defined as follows:

Priority TypeDefinitionQualifierCustomer Requirement
Priority Level 1 (Urgent)Service Failure or Severe Degradation

A major production error within the YM platform that severely impacts the YM platform usage for production purposes
Any documented functionality is not working for more than 50% of users

Bot/Agent is not able to respond for more than 50% of users for any of the journeys

Any loss of key functions with no workaround, causing a high impact on business/financial loss
Urgent Priority issues require the Customer to have dedicated resources available to work on the issue on an ongoing basis with YM. If the Customer’s resources are unavailable for any reason, or if support is able to provide a temporary solution, the priority of the case will be re-evaluated
Priority Level 2 (High)Partial service failure or mild degradation which leads to unavailability of some business function

Bug creating a significant impact on existing service or application integration

Includes intermittent issues and reduced quality of service
Any documented functionality is not working for less than 10% of users

Bot/Agent is not able to respond for less than 5% of users for a few Journeys

Any loss of key functions causing no impact on business/finance
High priority issues require the Customer to have dedicated resources available to work on the issue on an ongoing basis with YM Support. If the Customer’s resources are unavailable for any reason, or if support is able to provide a temporary solution, the priority of the case will be re-evaluated
Priority Level 3 (Medium)Non-critical bug A medium- to low-impact issue that involves partial and/or non-critical loss of functionality for production purposesCosmetic problems but no loss of functionality, e.g. Incorrect punctuation marks, Incorrect spelling

New WhatsApp template Approvals and scheduling push notifications basis logic to a particular set of stores
Medium priority issues require moderate support effort from YM and the Customer, until a fix is developed, or workaround is available and does not require around-the-clock effort. If the issue escalates the priority level will be re-evaluated
Priority Level 4 (Low)Includes product questions, feature requests, and development issues. Customers are able to access almost all business resources

• How Tos,
• General Queries on Product usage
Low priority issues require minimal support effort and do not require around-the-clock effort

Case Management

Case Submission

Customers will submit Incidents and Service Requests to yellow.ai via email and Yellow.ai Support Portal. Yellow.ai will be under no obligation to reply to claims or requests received in any other manner. yellow.ai may, at its discretion, choose the most optimal method of response to a Case, including by email, video conference or, with Customer’s prior consent, by remote connection.

Customers will assess the impact, urgency and the perceived Priority Level of an Incident and add these details in the relevant Case.

yellow.ai will evaluate the Priority Level and confirm or recategorize it. yellow.ai will make commercially reasonable efforts to respond but is not bound by the response times prescribed in this Policy.

A Case is considered closed when a final solution to the relevant Incident is communicated by yellow.ai


The registered users can raise requests via the following channels for all Service Request and Incident type of issues

  1. Email: [[email protected]]
  2. Yellow.ai Support Portal https://support.yellow.ai

For all Change Request and Feature Request types, please reach out to your respective Account Manager

The customer agrees to:

  1. Perform first-line support and ensure a problem exists before opening a Case
  2. Cooperate and communicate in a timely manner with yellow.ai
  3. Provide yellow.ai with sufficient and accurate information related to the Incident
  4. Assigns a contact person with the necessary technical and communication skills to collaborate with yellow.ai
  5. Make reasonable attempts to replicate, or assist yellow.ai in replicating the Incident under the circumstances in place, at the time of case submission, by conducting diagnostic or troubleshooting activities
  6. Resolve the Incident as indicated by yellow.ai

Support Exclusions.

Yellow.ai has no obligation to provide support for, and the Uptime does not apply for, Incidents caused by:

  1. Software made available, as designated by yellow.ai
    1. For free,
    2. For trial,
    3. As part of the Community offering, or
    4. As “early access”, “private preview“, “public preview“, “beta“, “experimental” or under a similar designation
  2. Software configured or modified by anyone other than yellow.ai and without yellow.ai prior written and binding consent
  3. Software accessed or used in breach of the Agreement, this Policy, the Documentation, or the Licensing Models
  4. Software that has not been updated in accordance with yellow.ai instructions or best practices.
  5. Software used with other products or software that is not officially supported is out of support or has been deprecated
  6. Negligence, willful misconduct, or failure to cooperate for a case resolution
  7. Use of Software with hardware or software not developed by yellow.ai
  8. Failure to adhere to any required configurations, or to follow any security or acceptable use policies or practices
  9. Scheduled Downtime
  10. Any customized deliverables created by yellow.ai outside yellow’s platform(cloud.yellow.ai), its partners or third parties at the Customer’s request
  11. Factors outside yellow.ai’s reasonable control (e.g., natural disaster, war, acts of terrorism, riots, government action, network, or device failure external to the data centres under yellow.ai’s control)
  12. Features excluded from Uptime, as designated in the applicable documentation
  13. Faulty input, instructions, or arguments (for example, requests to access files that do not exist) or Customer’s attempts to perform operations that exceed the Software’s prescribed functionalities

Personal Data Processing

  1. Only to the extent necessary for providing support, yellow.ai and its sub-processors listed below under point (4) may process certain Customer PII (personally identifiable information) such as employee name, surname, job title, company name, e-mail address, country, telephone number, voice, and image recordings). Unless otherwise agreed with the Customer, yellow.ai does not require, and the Customer agrees not to send, other types of PII or any type of Protected Health Information (PHI), as defined by the Health Insurance Portability and Accountability Act for purposes of Software support. Customers must provide yellow.ai only technical information and must anonymize or obfuscate any PII or PHI. Customers must promptly notify any disclosure which conflicts with this section
  1. yellow.ai will retain data, including PII, necessary for auditing purposes, such as data confirming that a Case has been submitted by the Customer, relevant timestamps, and the nature of the Incident. Aggregated and anonymized data will be further processed and used by yellow.ai to improve its Software and Services
  1. During live remote support sessions, yellow.ai will not copy, record, or otherwise collect any PII or PHI, without the Customer’s consent. The Customer must minimize or close any desktop application containing PII or PHI to the extent possible. Live remote support will be guided by the Customer
  1. For managing your support Case, yellow.ai uses the services of Salesforce and Atlassian, which are yellow.ai’s sub-processors, and processes data on behalf of yellow.ai. Technical data sent by Customers for support purposes are processed using Atlassian

Hosted Software SLA.

Yellow.ai will make commercially reasonable efforts to provide Customer with an Uptime of 99.5% for Hosted Software. Uptime is measured per Hosted Software per region.

The availability of the Hosted Service will be communicated to the Customer through channels, as appropriate. yellow.ai may adjust the measure of availability to account for any exclusions applicable to such period, as listed in the Support Exclusions section.

Support Plan

Standard Support SLA

Self-Service (Guides and Tutorials)https://docs.yellow.ai/
Support availability
P1: 24X7
P2: Business days only
P3: Business days only
P4: Business days only
First Response TimeP1 (Urgent): 1 Hour
P2 (High): 2 hours
P3 (Medium): 12 hours
P4 (Low): 24 Hours

Response Email will be sent by the investigator after an initial analysis of the issue. It will contain either the solution or some queries on additional details on the issue.

Compliance to SLA

Response SLA: 80% – 100 %

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