Hype Cycle™ Report For Digital Commerce, 2021

Yellow.ai is one of the Sample Vendor among Virtual Customer Assistant providers in the Gartner Hype Cycle for Digital Commerce 2021 Report

“Gartner’s 2021 CIO survey shows that 76% of respondents saw customer demand for digital products and services increase as a result of the pandemic.” A demand that is here to stay for the post-pandemic era.

With this report, learn the capabilities and benefits of critical digital commerce technologies so you can understand which one to integrate into your business to boost revenue and provide superior CX.

Gartner power guide to digital commerce tech for a profound business impact

"Pursuing digital commerce is a key way to gain customers,
boost revenue and reduce costs"- Gartner

What you will learn from this report


Gain a competitive edge with digital commerce technologies

As per Gartner “Digital commerce is a fast-changing market where competitive pressures and the need to innovate see new technologies emerge frequently”. Learn about the emerging technologies in digital commerce and which of them will prove transformational in taking your business to new heights.


Understand the maturity of the technologies

​​As per Gartner, every technology goes through stages from the point of inception to adaptation and productivity. The stages include innovation trigger, the peak of inflated expectations, the trough of disillusionment, the slope of enlightenment and finally the plateau of productivity. Understand the maturity level to know how easy it would be to adapt and use the tech.


Drivers, obstacles and recommendations

Every technology was initiated because of certain driving factors and have varied benefits as well as business impacts. Understand the drivers, the obstacles in using or adapting to the tech and read recommendations from users.

Learn from

Gartner, Hype Cycle for Digital Commerce, 13 July 2021 - Sandy Shen

Gartner and Hype Cycle are registered trademarks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Bitonic Technology Labs Inc. Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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