Platform
Channels
India’s largest paint manufacturer cuts down critical call volume and improves user engagement
Founded
1942
Website
Channels
WhatsApp, PWA, Website
Use Cases
Distributor handling, Internal Order management, HR
Challenge
Delivering an effective way of providing business critical information
A distribution channel is a chain of businesses or intermediaries through which a good or service passes until it reaches the final buyer or the end consumer. Distribution channels can include wholesalers, retailers, distributors, and even the Internet. Asian Paints needed a way to automate the service desk while improving customer experience and scaling to more channels.
Solution: Multilingual service bot
1
On-demand service bot
Yellow.ai designed an On-demand service bot to respond to distributor queries across India in multiple languages, anytime, anywhere
2
Multilingual capabilities
Consumers can chat with the On-demand service bot in over 55 Languages. Considering the coverage this giant paint manufacturing company has in the Indian market, languages one will mostly be interacting with the Digital Assistant are English, Hindi, Bangla, Punjabi, Telugu, Marathi, Tamil, Urdu, Gujarati, Kannada and Malayalam.
3
On-demand information
Thieir dealers can now see their past orders, track their ongoing orders and check on their invoice status by simply saying a Hi on WhatsApp. This has helped company achieve quick resolutions, along with a smooth Customer Experience.
Impact
VOLUME HANDLING
0
%Reduction in critical call volume
MULTILINGUAL CAPABILITIES
0
+Languages enabled on the bot
EFFECTIVE SELF SERVE
0
/7Available support for dealers
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