{"id":148391,"date":"2023-04-06T10:42:25","date_gmt":"2023-04-06T05:12:25","guid":{"rendered":"https:\/\/yellow.ai\/case-study\/how-dominos-improves-cx\/"},"modified":"2025-09-29T14:12:01","modified_gmt":"2025-09-29T08:42:01","slug":"how-dominos-improves-cx","status":"publish","type":"case-study","link":"https:\/\/yellow.ai\/uk\/case-study\/how-dominos-improves-cx\/","title":{"rendered":"How Yellow.ai helped Domino\u2019s lower query resolution time by 70%"},"content":{"rendered":"\n
\n
\n
\n

Success Stories<\/a><\/p>\n\n\n\n

Domino’s cooks up delightful customer experience and digital delivery with Yellow.ai<\/h1>\n\n\n\n

<\/p>\n\n\n\n

\n
\n
\"\"<\/figure>\n\n\n\n
\n
\n

Founded<\/p>\n\n\n\n

1995<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\n
\n

Website<\/p>\n\n\n\n

www.dominos.co.in<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

\n
\n
\"\"<\/figure>\n\n\n\n
\n
\n

Channels<\/p>\n\n\n\n

Website, PWA, Mobile Applications<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\n
\n

Use Cases<\/p>\n\n\n\n

Customer Support, Engagement, Order Management<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

\n
\"\"<\/figure>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n
\n
\n
\n

Challenge<\/a><\/p>\n<\/div>\n\n\n\n

\n

Solution<\/a><\/p>\n<\/div>\n\n\n\n

\n

Impact<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

\n

Challenge<\/h2>\n\n\n\n
\n\n\n\n
\n
\n

Living upto the promise of 30-minute delivery, even in a pandemic!<\/h3>\n<\/div>\n\n\n\n
\n

Home delivery is a rage in India, growing especially fast in the pandemic. With their 30-minute delivery guarantee, Domino’s must streamline the customer experience from order placement to pizza delivery. And, they need to do this at the lowest cost, given the competitive nature of this market. Any technology investment must deliver a rapid payback.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

\n

Solution: Omnichannel Virtual Assistant<\/h2>\n\n\n\n
\n\n\n\n
\n
\n
\n

1<\/p>\n\n\n\n

Effective query handling<\/p>\n\n\n\n

We delivered an Omnichannel virtual assistant for Domino’s that handles customer queries related to placing orders, checking order status, and special requests like extra olives on the pizza. After delivery, the virtual assistant also collects feedback and encourages future orders through proactive offers and promotions.<\/p>\n\n\n\n

<\/p>\n<\/div>\n\n\n\n

\n
\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n
\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n

2<\/p>\n\n\n\n

Auto-detection<\/p>\n\n\n\n

The assistant also automatically detects returning customers and provides quick help options for the user without the hassle of logging in.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
\n

3<\/p>\n\n\n\n

WhatsApp, auto-magically<\/p>\n\n\n\n

Domino’s has millions of customers on WhatsApp, and their virtual assistant automatically engages and resolves queries without agent intervention, speeding\u00a0up response\u00a0times\u00a0and reducing resolution\u00a0costs<\/p>\n<\/div>\n\n\n\n

\n
\"\"<\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n
\n

Impact<\/h2>\n\n\n\n
\n\n\n
\r\n \r\n
\r\n
\r\n
\r\n
\r\n
\r\n

VOLUME HANDLING<\/p>\r\n

\r\n <\/span>\r\n

\r\n 0\r\n <\/p>\r\n M+<\/span>\r\n <\/div>\r\n

<\/div>\r\n

conversations powered<\/p>\n<\/div>\r\n <\/div>\r\n

\r\n

REDUCED COSTS<\/p>\r\n

\r\n $<\/span>\r\n

\r\n 0\r\n <\/p>\r\n K<\/span>\r\n <\/div>\r\n

<\/div>\r\n

Reduced live agent costs<\/p>\n<\/div>\r\n <\/div>\r\n

\r\n

HIGH ACCURACY<\/p>\r\n

\r\n <\/span>\r\n

\r\n 0\r\n <\/p>\r\n %<\/span>\r\n <\/div>\r\n

<\/div>\r\n

Bot accuracy<\/p>\n<\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n \r\n <\/div>\r\n<\/div><\/div>\n","protected":false},"author":1,"featured_media":148393,"template":"","categories":[],"case_study_category":[],"coauthors":[209],"class_list":["post-148391","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nHow Domino\u2019s Reduced Query Resolution Time by 70% - Yellow.ai<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/yellow.ai\/uk\/case-study\/how-dominos-improves-cx\/\" \/>\n<meta property=\"og:locale\" content=\"uk_UA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Domino\u2019s Reduced Query Resolution Time by 70% - Yellow.ai\" \/>\n<meta property=\"og:description\" content=\"Success Stories Domino’s cooks up delightful customer experience and digital delivery with Yellow.ai Founded 1995 Website www.dominos.co.in Channels Website, PWA, Mobile Applications Use Cases Customer Support, Engagement, Order Management Challenge Solution Impact Challenge Living upto the promise of 30-minute delivery, even in a pandemic! Home delivery is a rage in India, growing especially fast in […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/yellow.ai\/uk\/case-study\/how-dominos-improves-cx\/\" \/>\n<meta property=\"og:site_name\" content=\"Yellow.ai\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/YellowDotAI\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-29T08:42:01+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@yellowdotai\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"Yellow.ai\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/yellow.ai\/uk\/case-study\/how-dominos-improves-cx\/\",\"url\":\"https:\/\/yellow.ai\/uk\/case-study\/how-dominos-improves-cx\/\",\"name\":\"How Domino\u2019s Reduced Query Resolution Time by 70% - Yellow.ai\",\"isPartOf\":{\"@id\":\"https:\/\/yellow.ai\/uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/yellow.ai\/uk\/case-study\/how-dominos-improves-cx\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/yellow.ai\/uk\/case-study\/how-dominos-improves-cx\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/yellow.ai\/wp-content\/uploads\/2022\/08\/Dominos.svg\",\"datePublished\":\"2023-04-06T05:12:25+00:00\",\"dateModified\":\"2025-09-29T08:42:01+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/yellow.ai\/uk\/case-study\/how-dominos-improves-cx\/#breadcrumb\"},\"inLanguage\":\"uk\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/yellow.ai\/uk\/case-study\/how-dominos-improves-cx\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"uk\",\"@id\":\"https:\/\/yellow.ai\/uk\/case-study\/how-dominos-improves-cx\/#primaryimage\",\"url\":\"https:\/\/yellow.ai\/wp-content\/uploads\/2022\/08\/Dominos.svg\",\"contentUrl\":\"https:\/\/yellow.ai\/wp-content\/uploads\/2022\/08\/Dominos.svg\",\"width\":312,\"height\":66},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/yellow.ai\/uk\/case-study\/how-dominos-improves-cx\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/yellow.ai\/uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Studies\",\"item\":\"https:\/\/yellow.ai\/uk\/case-study\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How Yellow.ai helped Domino\u2019s lower query resolution time by 70%\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/yellow.ai\/uk\/#website\",\"url\":\"https:\/\/yellow.ai\/uk\/\",\"name\":\"Yellow.ai\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/yellow.ai\/uk\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/yellow.ai\/uk\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"uk\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/yellow.ai\/uk\/#organization\",\"name\":\"Yellow.ai\",\"url\":\"https:\/\/yellow.ai\/uk\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"uk\",\"@id\":\"https:\/\/yellow.ai\/uk\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/yellow.ai\/wp-content\/uploads\/2023\/04\/yellow-logo.svg\",\"contentUrl\":\"https:\/\/yellow.ai\/wp-content\/uploads\/2023\/04\/yellow-logo.svg\",\"width\":92,\"height\":24,\"caption\":\"Yellow.ai\"},\"image\":{\"@id\":\"https:\/\/yellow.ai\/uk\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/YellowDotAI\",\"https:\/\/x.com\/yellowdotai\",\"https:\/\/www.youtube.com\/c\/YellowDotAI\/about\",\"https:\/\/www.linkedin.com\/company\/yellowdotai\/\",\"https:\/\/www.instagram.com\/yellowdotai\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Domino\u2019s Reduced Query Resolution Time by 70% - Yellow.ai","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/yellow.ai\/uk\/case-study\/how-dominos-improves-cx\/","og_locale":"uk_UA","og_type":"article","og_title":"How Domino\u2019s Reduced Query Resolution Time by 70% - Yellow.ai","og_description":"Success Stories Domino’s cooks up delightful customer experience and digital delivery with Yellow.ai Founded 1995 Website www.dominos.co.in Channels Website, PWA, Mobile Applications Use Cases Customer Support, Engagement, Order Management Challenge Solution Impact Challenge Living upto the promise of 30-minute delivery, even in a pandemic! Home delivery is a rage in India, growing especially fast in […]","og_url":"https:\/\/yellow.ai\/uk\/case-study\/how-dominos-improves-cx\/","og_site_name":"Yellow.ai","article_publisher":"https:\/\/www.facebook.com\/YellowDotAI","article_modified_time":"2025-09-29T08:42:01+00:00","twitter_card":"summary_large_image","twitter_site":"@yellowdotai","twitter_misc":{"Est. reading time":"3 minutes","Written by":"Yellow.ai"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/yellow.ai\/uk\/case-study\/how-dominos-improves-cx\/","url":"https:\/\/yellow.ai\/uk\/case-study\/how-dominos-improves-cx\/","name":"How Domino\u2019s Reduced Query Resolution Time by 70% - Yellow.ai","isPartOf":{"@id":"https:\/\/yellow.ai\/uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/yellow.ai\/uk\/case-study\/how-dominos-improves-cx\/#primaryimage"},"image":{"@id":"https:\/\/yellow.ai\/uk\/case-study\/how-dominos-improves-cx\/#primaryimage"},"thumbnailUrl":"https:\/\/yellow.ai\/wp-content\/uploads\/2022\/08\/Dominos.svg","datePublished":"2023-04-06T05:12:25+00:00","dateModified":"2025-09-29T08:42:01+00:00","breadcrumb":{"@id":"https:\/\/yellow.ai\/uk\/case-study\/how-dominos-improves-cx\/#breadcrumb"},"inLanguage":"uk","potentialAction":[{"@type":"ReadAction","target":["https:\/\/yellow.ai\/uk\/case-study\/how-dominos-improves-cx\/"]}]},{"@type":"ImageObject","inLanguage":"uk","@id":"https:\/\/yellow.ai\/uk\/case-study\/how-dominos-improves-cx\/#primaryimage","url":"https:\/\/yellow.ai\/wp-content\/uploads\/2022\/08\/Dominos.svg","contentUrl":"https:\/\/yellow.ai\/wp-content\/uploads\/2022\/08\/Dominos.svg","width":312,"height":66},{"@type":"BreadcrumbList","@id":"https:\/\/yellow.ai\/uk\/case-study\/how-dominos-improves-cx\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/yellow.ai\/uk\/"},{"@type":"ListItem","position":2,"name":"Case Studies","item":"https:\/\/yellow.ai\/uk\/case-study\/"},{"@type":"ListItem","position":3,"name":"How Yellow.ai helped Domino\u2019s lower query resolution time by 70%"}]},{"@type":"WebSite","@id":"https:\/\/yellow.ai\/uk\/#website","url":"https:\/\/yellow.ai\/uk\/","name":"Yellow.ai","description":"","publisher":{"@id":"https:\/\/yellow.ai\/uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/yellow.ai\/uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"uk"},{"@type":"Organization","@id":"https:\/\/yellow.ai\/uk\/#organization","name":"Yellow.ai","url":"https:\/\/yellow.ai\/uk\/","logo":{"@type":"ImageObject","inLanguage":"uk","@id":"https:\/\/yellow.ai\/uk\/#\/schema\/logo\/image\/","url":"https:\/\/yellow.ai\/wp-content\/uploads\/2023\/04\/yellow-logo.svg","contentUrl":"https:\/\/yellow.ai\/wp-content\/uploads\/2023\/04\/yellow-logo.svg","width":92,"height":24,"caption":"Yellow.ai"},"image":{"@id":"https:\/\/yellow.ai\/uk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/YellowDotAI","https:\/\/x.com\/yellowdotai","https:\/\/www.youtube.com\/c\/YellowDotAI\/about","https:\/\/www.linkedin.com\/company\/yellowdotai\/","https:\/\/www.instagram.com\/yellowdotai\/"]}]}},"_links":{"self":[{"href":"https:\/\/yellow.ai\/uk\/wp-json\/wp\/v2\/case-study\/148391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yellow.ai\/uk\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/yellow.ai\/uk\/wp-json\/wp\/v2\/types\/case-study"}],"author":[{"embeddable":true,"href":"https:\/\/yellow.ai\/uk\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/yellow.ai\/uk\/wp-json\/wp\/v2\/case-study\/148391\/revisions"}],"predecessor-version":[{"id":149629,"href":"https:\/\/yellow.ai\/uk\/wp-json\/wp\/v2\/case-study\/148391\/revisions\/149629"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yellow.ai\/uk\/wp-json\/wp\/v2\/media\/148393"}],"wp:attachment":[{"href":"https:\/\/yellow.ai\/uk\/wp-json\/wp\/v2\/media?parent=148391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yellow.ai\/uk\/wp-json\/wp\/v2\/categories?post=148391"},{"taxonomy":"case_study_category","embeddable":true,"href":"https:\/\/yellow.ai\/uk\/wp-json\/wp\/v2\/case_study_category?post=148391"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/yellow.ai\/uk\/wp-json\/wp\/v2\/coauthors?post=148391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}