{"id":117458,"date":"2023-04-05T18:14:33","date_gmt":"2023-04-05T12:44:33","guid":{"rendered":"https:\/\/yellow.ai\/case-study\/how-heads-up-for-tails-improved-their-cx\/"},"modified":"2025-09-29T11:14:01","modified_gmt":"2025-09-29T05:44:01","slug":"how-heads-up-for-tails-improved-their-cx","status":"publish","type":"case-study","link":"https:\/\/yellow.ai\/en-ph\/case-study\/how-heads-up-for-tails-improved-their-cx\/","title":{"rendered":"How Heads Up for Tails scales online business amidst a global pandemic"},"content":{"rendered":"\n
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<\/a>All Success Stories<\/a><\/p>\n\n\n\n

Heads Up for Tails scales online business and increases revenue amidst a global pandemic<\/h1>\n\n\n\n

<\/p>\n\n\n\n

\n
\n
\"\"<\/figure>\n\n\n\n
\n
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Founded<\/p>\n\n\n\n

2008<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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\"\"<\/figure>\n\n\n\n
\n
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Website<\/p>\n\n\n\n

www.headsupfortails.com<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

\n
\n
\"\"<\/figure>\n\n\n\n
\n
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Channels<\/p>\n\n\n\n

WhatsApp<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\n
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Use Cases<\/p>\n\n\n\n

Place order, Track Order, Live Agent and FAQs<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

\n
\"\"<\/figure>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n
\n
\n
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Challenge<\/a><\/p>\n<\/div>\n\n\n\n

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Solution<\/a><\/p>\n<\/div>\n\n\n\n

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Impact<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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Challenge<\/h2>\n\n\n\n
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Difficulty in driving sales and increasing revenue from physical stores due to the pandemic<\/h3>\n<\/div>\n\n\n\n
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During the pandemic many stores and businesses were seen closing down, HUFT was not far from being affected. HUFT\u2019s loyal customers found it difficult to come to the store and buy the pet treats and toys they had the most trust in. The business saw a decline in sales even after having a huge loyal customer base and up to 3000 categories of merchandise on their Shopify website.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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Solution: Dynamic AI agent – Poppins<\/h2>\n\n\n\n
\n\n\n\n
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1<\/p>\n\n\n\n

Integrated with WhatsApp Business API<\/p>\n\n\n\n

Yellow.ai built Poppins, an intelligent virtual assistant integrated with WhatsApp Business API. The virtual assistant enabled seamless customer service and allowed accurate and satisfactory query resolution.<\/p>\n<\/div>\n\n\n\n

\n
\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n
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\"\"<\/figure>\n<\/div>\n\n\n\n
\n

2<\/p>\n\n\n\n

Shopify integration<\/p>\n\n\n\n

Poppins is also integrated with Shopify to help customers browse through the merchandise, buy the product, and track their orders.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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3<\/p>\n\n\n\n

SKU management<\/p>\n\n\n\n

HUFT merchandise is organized efficiently for ease of access and exploration by enabling a filter model in the bot. The management of products has made it faster and easier for employees to pull records.<\/p>\n<\/div>\n\n\n\n

\n
\"\"<\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n
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Impact<\/h2>\n\n\n\n
\n\n\n
\r\n \r\n
\r\n
\r\n
\r\n
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\r\n

INCREASED REVENUE<\/p>\r\n

\r\n <\/span>\r\n

\r\n 0\r\n <\/p>\r\n K+<\/span>\r\n <\/div>\r\n

<\/div>\r\n

Revenue brought in within two weeks<\/p>\n<\/div>\r\n <\/div>\r\n

\r\n

EFFECTIVE SELF SERVE<\/p>\r\n

\r\n <\/span>\r\n

\r\n 0\r\n <\/p>\r\n \/7<\/span>\r\n <\/div>\r\n

<\/div>\r\n

Available customer support<\/p>\n<\/div>\r\n <\/div>\r\n

\r\n

VOLUME HANDLING<\/p>\r\n

\r\n <\/span>\r\n

\r\n 0\r\n <\/p>\r\n K+<\/span>\r\n <\/div>\r\n

<\/div>\r\n

Messages handled by the bot in few weeks<\/p>\n<\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n \r\n <\/div>\r\n<\/div><\/div>\n","protected":false},"author":1,"featured_media":0,"template":"","categories":[],"case_study_category":[],"coauthors":[209],"class_list":["post-117458","case-study","type-case-study","status-publish","hentry"],"acf":[],"yoast_head":"\nHow Heads Up for Tails Scaled Its Online Business - Yellow.ai<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/yellow.ai\/en-ph\/case-study\/how-heads-up-for-tails-improved-their-cx\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Heads Up for Tails Scaled Its Online Business - Yellow.ai\" \/>\n<meta property=\"og:description\" content=\"All Success Stories Heads Up for Tails scales online business and increases revenue amidst a global pandemic Founded 2008 Website www.headsupfortails.com Channels WhatsApp Use Cases Place order, Track Order, Live Agent and FAQs Challenge Solution Impact Challenge Difficulty in driving sales and increasing revenue from physical stores due to the pandemic During the pandemic many […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/yellow.ai\/en-ph\/case-study\/how-heads-up-for-tails-improved-their-cx\/\" \/>\n<meta property=\"og:site_name\" content=\"Yellow.ai\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/YellowDotAI\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-29T05:44:01+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@yellowdotai\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"Yellow.ai\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/yellow.ai\/en-ph\/case-study\/how-heads-up-for-tails-improved-their-cx\/\",\"url\":\"https:\/\/yellow.ai\/en-ph\/case-study\/how-heads-up-for-tails-improved-their-cx\/\",\"name\":\"How Heads Up for Tails Scaled Its Online Business - 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