Learn how yellow.ai helped Spencer’s Retail to launch a WhatsApp digital assistant in just 5 days.
COVID-19 brought about an unprecedented upsurge in consumer demand amidst great panic for daily essential needs. Spencer’s Retail started looking for solutions to further its unflinching mission to support the nation’s cause and serve millions of households with daily essentials at their doorstep.
Spencer’s and yellow ai joined hands together to build a first of its kind and an industry-first product SGA – ‘Spencer’s Grocery assistant’ over WhatsApp. It is an intuitive, AI-powered Chatbot that simplifies grocery and daily essentials ordering across 160 Spencer’s stores in the country.
yellow.ai helped Spencer’s Retail to leverage direct-to-consumer commerce, where brands can directly sell to their customers from their web store without third-party retailers.
yellow.ai enabled Spencer’s to connect with their vast base of customers on WhatsApp chatbot with their verified WhatsApp Business Account. Whether it is to send notifications or to engage in a conversation, WhatsApp chatbot became the ubiquitous conversational tool.
Days to build the Spencer’s Grocery Assistant
Consumer messages sent
Concurrent conversations handled every second
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