Today marks a significant milestone in our journey, providing an opportunity to reflect on everything that the Yellow Messenger brand stood for and everything that we aspire to become as we move forward into an exciting future.
We’re thrilled to unveil our refreshed brand. Our new identity shows the evolution of our company since its founding in 2016. Over the last few months, we have poured our hearts and souls into creating a new identity that would accurately depict who we are and how we envision the future of AI.
We’re now yellow.ai - the total customer experience automation platform.
In line with the platform growth aggressively moving towards automation first, across chat and voice, for our new identity, we wanted to retain our brand salience while disassociating from text-only connotation. Hence we retained yellow, dropped messenger, and added what is at the heart of our product - AI; hence yellow.ai.
yellow.ai represents our evolution to deliver a single platform to automate total customer experience, throughout the consumer life cycle - engagement, marketing, sales, support, and retention, across the consumer’s choicest channels, including voice. With the rebrand, we’re also announcing the launch of voice AI bots on our platform.
Our conversational AI platform is honed to deliver resolutions for customers of 600+ enterprises in 30+ countries from Asia, the US, the Middle East, Europe, and Latin America and it’s only natural that we wanted to extend this capability to both, asynchronous and synchronous channels of communication.
I am certain that you’ll appreciate this because for customers, whether it is reaching out to your company on the Website, WhatsApp, or dialing your call center, they want a unified and personalized experience, based on their preferences and history, to get their queries resolved on-demand.
And we’re all about delivering that unified experience - Total Customer Experience.
I’d like to take the opportunity to thank our loyal customers and business partners for your trust and friendship in business. Onwards and upwards!
Vartika Verma’s professional journey of 13 years has been invested in the area of brand marketing and growth for technology companies. She heads marketing for Yellow Messenger and that keeps her wrapped up around all things AI, growth, performance, PR, content, product marketing.
She is also an avid traveller and has visited 24 countries so far. When not working and travelling, she can be found baking, from sugary cakes to healthy food.