blog
Author

Sarthak Gupta

Product Manager, Yellow.ai

Sarthak is a Product Manager at yellow.ai. He’s passionate about helping brands unlock all the data at their disposal to create powerful Chat-Marketing Automations. When not working, you’ll likely find him chasing down the best biryani in town.

blog blog

Latest blogs by Sarthak Gupta

blog

Driving Lead Generation with Personalized and Proactive Engagement Using Conversational AI for B2B SaaS Companies

Apr 08, 2022

Over the years, many tools have been used for lead generation and lead nurturing, but businesses have preferred AI virtual assistants over others. This is because chatbots are a low investment lead generation tool with high ROI. Read more about driving lead generation strategies with conversational AI in this Feature Friday blog post or talk to us to understand how you can do the same for your business.

#FeatureFriday

blog

Increase Web Conversions with Behavioural Automation Rules using Inbound Campaign Management

Oct 22, 2021

A website is a digital business asset that nudges users to perform a specific action. Make a purchase, request a demo, contact sales, make a reservation, and so on. For that, you need to ensure that your website is clear enough to follow. That the information is to the T and the user experience is smooth. This requires constant monitoring and analyses of the website to see how users are interacting with the elements on the site. User behaviour on your site will tell you what worked and what didn’t so you can make the changes that push a user to the point of purchase. This Feature Friday we walk through the various behavioural automation rules, that can improve the navigation for an e-commerce website visitor.

#FeatureFriday

blog

Canary - Intelligent Virtual Assistant for Boosting sales and Engaging Retailers

Dec 11, 2020

Canary - Intelligent Virtual Assistant for Boosting sales and Engaging Retailers

Build your first NLP powered
intelligent chatbot in under 10 clicks

Latest Insights